HR management - between business culture and technology
The competitiveness of companies will, in the future, depend even much more on the ability to attract, keep and promote high-performing employees. Employer attractiveness therefore gains decisive importance. The HR manager who wants to coordinate all measures for controlling employer attractiveness therefore becomes one of the most important "strategists" in the 21st century company.
Employer attractiveness is the strategic objective
Additionally, what is expected from HR managers in the near future is that they, with the help of integrated HR processes and IT systems, will be technologically and organisationally able to provide optimal support to demanding executives.